概述了张家口坝上地区生态旅游产品及生态旅游营销市场,以旅游市场营销4P 理论为基本架构,分析了张家口坝上地区生态旅游业发展现状和存在的问题,在此基础上提出张家口坝上地区生态旅游产品的营销策略,通过有效运用这些营销策略,达到开拓张家口生态旅游市场的目的.%The paper introduces the ecotourism products and marketing in Bashang area of Zhangjiakou, and analyzes its ecotourism developing status and problems according to the 4P theory of ecotourism marketing, based on which the marketing strategies of the ecotourism products in Bashang area of Zhangjiakou were put forward, the effective implementation of these strategies would expand the ecotourism market in Zhangjiakou.
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