Online trade of flowers can save the cost for flowers enterprises,flowers enterprises can collect and release information,moreover,network is the greatest information storage in the world, the reliability of information interchange is far exceeding conventional communication mode. This high efficiency,low cost industrial chain node is incomparable comparing with other ways. However,problems are also existed in the process of online trade,such as unsymmetric trade information,lack of standardization authentication of flowers and plants quality,undefined information disclosure,damaged products,trade disputes and after-sale service and so on. For this.it put forward that we should establish strict identity authentication, credit standing and respectability award and examination system, the assessment of the standardization of products quality , perfected online trade platform, standardized pricing and transportation, credit rating system, after-sales service commitment and dispute dispose mechanism and so on,to guarantee consumer rights and interests and promote the sustainable development of online trade of distiactive flowers products.%网上花卉交易可以为花卉企业节约成本,花卉企业可以通过网络收集、发布信息,而且网络是世界上最大的信息仓库,信息交换的可靠性远远超过常规通信方式发布信息.这种高效率、低成本产业链结点是别的方式不可比拟的.但是网上交易过程中也存在一些问题,如交易信息的不对称、缺少花卉质量的标准化认证、信息披露的不明确、产品损伤、支付纠纷以及售后服务问题等.对此,提出应建立严格的身份认证、资信授予与审查制度,产品质量的标准化评估,网上交易平台的完善,定价、运输的标准化,建立信用评价制度,售后服务的承诺和纠纷处理机制等,以达到在保障消费者权益的基础上,促进花卉类特色产品网上交易的可持续发展.
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