Two ways to improve the academic guidance and brand influence were discussed based on transforming ideas of running a periodical for agricultural sci-tech periodicals to form the core competence and realize the sustainable development of periodicals.%论述了农业科技期刊通过转换办刊理念,加强栏目策划提升文章的学术引导力和举办活动提升刊物的品牌影响力,从而形成期刊的核心竞争力,实现期刊可持续发展.
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