文章就低碳经济形势下对旅游市场营销面对的机遇与挑战进行分析，探索符合低碳经济要求、实现低碳旅游发展的营销模式。%This article has explored the meet the requirements of low carbon economy ,achieve the low -carbon tourism mar‐keting model ,through the low carbon economy facing the opportunities and challenges of tourism marketing analysis.
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