This paper discusses the problems and causes of the public image of China’s philanthropy and proposes some ideas for developing China’s philanthropy that should be spontaneous, universal, professional and transparent.%通过对中国慈善公益事业公众形象的困境和缘由的探讨，基于自发性、全民性、专业性和透明性提出了发展中国慈善公益事业的思路。
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