In the new era of socialism with Chinese characteristics,business activity is an inevitable course to meet the need of the people's better life and a necessary requirement for the construction of beautiful China. Business conforms to the will of the people and converges to the reform and opening up,which is in line with the trend of the times. The people yearn for better life, which calls for beautiful business. The beauty of the merchant,the beauty of commodity,the beauty of business ethics,the beau-ty of management,the beauty of science and technology,the beauty of environment,and the beauty of concept are the major com-ponents to create beautiful business. The construction of beautiful business requires not only the joint efforts of practitioners,but also the coordination of the whole society,especially the supervision and promotion of the government. It is urgent to prioritize the rule of law,deepen the reform,strengthen the construction of honesty and credit,improve the quality management and supervi-sion system and optimize the business environment.%中国特色社会主义新时代,商业活动是满足人民美好生活需要的必然途径,是美丽中国建设的必然要求.商业顺应人民意愿,汇聚改革开放,合乎时代潮流,人民对美好生活的向往呼唤美丽商业.商业主体通过商人之美、商品之美、商德之美、经营管理之美、科技之美、环境之美和观念之美营造美丽商业.美丽商业建设不仅需要从业者的共同努力,同时需要全社会的协同尤其是政府的监管和推动.亟须法治先行,深化改革,加强诚信建设,健全完善品质监管体系,优化营商环境.
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