The rapid development of Internet technology has changed people's consumption patterns and marketing models in many industries in the 21st century, and the real estate industry is also deeply affected. In such an environment, the real estate enterprises should implement network marketing actively. In view of the problems of network marketing, some suggestions to perfect the real estate network marketing are put forward, and the future trend of real estate network marketing is predicted.%进入21世纪,互联网技术的快速发展,改变了人们的消费模式和很多行业的营销模式,房地产行业也深受其影响. 在这样的环境下,房地产企业应该积极进行网络营销,针对网络营销存在的问题,提出了完善房地产网络营销的建议,预测了未来房地产网络营销的趋势.
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