Practice ability is very important in the overall quality of students of the major of marketing in vocational colleges and practice links are an important means to achieve the objectives of vocational education and training. At pre- sent, to improve the students' practice ability has become an urgent problem in vocational colleges. Based on the status of Chengdu Aeronautic Polytechnic, this paper researches into how to carry out effectively the professional practice project of marketing and proposes the idea of the design of school practice links.%实践能力在高职院校市场营销专业学生的整体素质中占有非常重要的地位。实践环节是实现高职教育培养目标的重要手段。目前,提高学生的实践能力已成为高职院校急需解决的问题。以成都航空职业技术学院为例,对如何有效实现市场营销专业实践项目建设进行研究,并提出了校内实践环节设计的构想。
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