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个体认知专注与虚拟社区参与关系的元分析

         

摘要

认知专注是个体深度参与状态的刻画,然而现有文献对个体认知专注是否显著影响虚拟社区的参与行为存在不一致的结论.本文运用元分析方法,采用随机效应模型,对个体认知专注与虚拟社区参与的关系问题进行了探讨.来源于35项研究的37个独立样本满足了元分析的标准(N=10210).元分析结果发现,整体上个体认知专注对虚拟社区参与存在高度相关的影响效应(r=0.433);认知专注的测量维度、虚拟社区类型和被试对象特征均会调节影响两者之间的关系.此结果提供了个体认知专注对虚拟社区参与关系的精确估计,并能为未来个体认知专注与虚拟社区参与的相关研究及元分析的应用提供参考.%Cognitive absorption is a term used to describe a state of deep involvement or participation. However, there are inconsistent findings regarding the relationship between individual cognitive absorption and virtual community participation according to current literature. The present study discusses the relationship between cognitive absorp-tion and virtual community participation using the meta-analysis method and the random-effect model. Thirty-five studies, which included a total of 37 independent samples and 10210 participants, met the criteria for inclusion in the meta-analysis. The results showed overall that the correlation between cognitive absorption and virtual community participation was strong (r=0.433). Additionally, results indicated that the cognitive absorption measure used, the virtual community types, and subjects' features all moderated the positive relationship between cognitive absorption and virtual community participation. The findings provide an accurate estimate of the relationship between cognitive absorption and virtual community participation, and can therefore guide future research.

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