乡村旅游发展在促进乡村地区经济发展、增加农村居民收入的同时，对乡村旅游地所产生的负面影响也日渐明显。如何扬利避害，提升乡村旅游的正面效应，从而加快乡村社区全面发展，是当前面临的重要任务。当前乡村旅游发展对旅游地社会文化所产生的影响，既有外在介入因素的，也有目的地内在因素的，由此，必须多角度地制定调控措施，实现旅游地经济发展与社会文化发展的协调统一。%While rural tourism development promotes rural economic development, increases income of rural residents, the negative impact on rural tourism has increasingly obvious. How to raise the risk-averse, to promote positive effects of rural tourism such that speeding up the comprehensive development of rural community is an important task to be faced. This article analyzed, from two aspects of internal and external causes, the current rural tourism development on the impact of destination’s social culture, and put forward the corresponding solutions from multi-dimensional viewpoints to realize the harmony and unity of tourism economic and social culture development.
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