随着生态旅游的兴起，生态旅游行为内涵不断地得到丰富.文章以深层生态学为基础，设计海岛生态旅游行为调查问卷，探索旅游型海岛游客生态旅游行为的特征和影响因素.运用SPSS19.0数据平台，分析了旅游者的人口社会学属性和生活经历对生态旅游行为的影响及影响强度.分析结果表明，我国旅游者比较缺乏深层生态旅游行为的品质，社会属性中的受教育程度是影响旅游者旅游行为的重要因素.同时，旅游者平时的环保习惯与旅行过程中的环保行为表现出一致的现象.%The intension of eco-tourism behavior constantly enriched with the rise of eco-tourism.This paper designs the island eco-tourism behavior questionnaire based on the deep ecology theory to explore the characteristics and influencing factors of eco-tourism behavior of island tourists.The influence and strength of social attributes and living experiences on eco-tourism behavior is measured by SPSS 19.0 social data analysis.The results show that tourists have not possessed the quality of deep eco-tourism behavior, the tourists’s education is the important factor in the social attributes influencing tour⁃ism behavior, and tourists’s environmental behavior in tourism is consistent with the environmental behavior in usual.
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