Taking Marxism to the general public is not short of communication. We must study and exercise some rules of communication. Opinion leader plays important action in the process of communication, so mass media would bring opinion leader to bear. On the other hand, because researcher found mass media had the agenda-setting function and could influence reader, theory propagator would set seemly agenda for reader and carry through the two-side propaganda.%实现马克思主义大众化，离不开大众传播。马克思主义大众化要紧抓“意见领袖”，通过它使理论深入人心；应用好“议程设置功能”理论，适时采用“认知模式”、“显著性模式”和“优先顺序模式”三种机制；在传播技巧上，要多一些“两面提示”，少一些“一面提示”。
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