The Visual Identity System of college is a topic which springs up in recent years and has less research . Therefore , the author makes a comparative study of the visual identity system of nine universities to dig up the key elements of it , and provides guidance and advice to the designing of visual identity system of the local colleges .%高校视觉识别系统是近几年才兴起的一个课题，国内相关的研究较少，通过对国内5所地方本科院校的视觉识别系统进行比较，挖掘出其视觉识别系统构建及设计的关键要素，从而为地方本科院校视觉识别系统的设计提供参考。
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