新媒体的意识形态属性，决定其成为我党在意识形态领域的主要阵地之一。对新媒体的概念和意识形态属性予以剖析，分析了新媒体环境下，党对意识形态主导权面临的挑战及原因，提出了利用新媒体，加强党对意识形态主导权的对策。%The new media’s ideology attribute,decided to become one of the main position of our party in the ideological field.This paper firstly the concept of new media made deep plough and ideological attribute,and then in-depth analysis of the new media environment,the challenge for the party to the dominant ideology and the reasons,finally on this basis, put forward the use of new media, to strengthen the party ideology control countermeasures.
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