新生代农民工是城镇化进程中一个不可忽视的群体，而这个群体的文化消费心理一直未引起社会的广泛关注。新生代农民工由于受文化素养、受教育程度、经济收入、性格爱好等多方面因素影响，致使其在文化消费选择上会体现出不同的层次。文化消费心理是分析人们在文化消费过程中心理活动的变化过程。通过问卷调查及访谈方式，结合西安市 Q 新区的特点，分别从影视媒体、旅游与演艺文化等方面对新生代农民工消费心理进行了研究，对得到的数据经过 spss19．0软件统计分析，并提出了建议。%The new generation peasant -workers cannot be ignored in the process of urbanization,and this group of cultural consumption psychology has not aroused attention.Because new generation peasant -workers are different in cultural accomplishment,personality,hobbies,education and other factors,it results in different levels in their choice of cultural consumption.Cultural consumption psychology is the process of psychological activities in cultural consumption.In this paper,through questionnaires and interviews,characteristics of Xi’an Q District were studied from the film and television media,tourism,entertainment culture and other aspects of the consumption psychology of the new generation of migrant workers.The analysis of data obtained through spss19.0 statistical software gives a conclusion and suggestion.
展开▼
