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新媒体时代欧美MV艺术的个性化发展

         

摘要

MV即音乐录像,是音乐的视觉表现形式,诞生于20世纪80年代的美国。如今MV已发展成为全球性的视觉文化元素之一。技术手段的快速发展,促使音乐电视的艺术表现形式更加趋向个性化。在新媒体环境下,欧美MV艺术的发展一直处于领先地位,无论是从风格趋势还是形式表达亦或视觉心理,都表现出更加具有反模式化创意、无厘头拼贴和超现实主义风格等艺术特征。影像艺术如此频繁地与数字技术联姻,使得MV艺术更像是一种可以超越视听表层而更具主观性的视觉表现,其意义的传达有赖于观众对画面的自我理解。%MV or music video is the visual form of music which debuted in 1980s in U.S. During the past thirty years,it has become a global element of visual culture. The rapid development of technology has been facilitating the more individualistic development of MV,and Europe and the U.S always take the lead in the development of MV art in the new media era in the aspects like the trend of style,form of representation and visual psychology. The main features of MV include anti-model of creativity,reasonless collage and surrealism styles. The frequent marriage of visual art and digital technology makes MV a more subjective visual expression that can surpass the surface of audio-visual art and depends more on audience in meaning interpretation.

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