张謇有着较丰富的旅游经历，其旅游过程亦是一场文化之旅。张謇不但喜欢旅游，而且将旅游观光与事业考察结合起来，与南通的城市建设与经营结合起来，注重城市基础设施、旅游环境建设，注重旅游文化建设，致力于民俗民风的改良，因而构建了近代意义上的南通旅游文化。打造张謇旅游文化品牌，不仅是现实的需要，而且是历史的必然。%Zhang Jiang boasts a lot of traveling experiences and cultural tours. He was fond of tourism, and combined tourism with his business probation as well as the urban construction and management of Nantong. He focused on the construction of infrastructures, traveling conditions and culture. Meanwhile, he was devoted to the innovation of folk traditions and customs. All of his endeavors contributed a lot to the traveling culture of Nantong in modern times. It is necessary for us to create a cultural brand of traveling culture named after Zhang Jian.
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