After a SWOT analysis of the advantages,disadvantages,opportunities and challenges faced with the devel-opment of inbound tourism market of Sichuan Province,strategies are made for the expansion of the tourism market in Si-chuan:To make an all-out effort to create internationalized tourism products to build a striking international tourism image;to reinforce regional tourism coordination thus to push forward the regional integration of tourism;incessant optimization of the supporting tourism service facilities to enhance the overall quality of the tourism service;to integrate marketing resources to do a better job in overseas tourism promotion;to construct a nice tourism environment.%运用 SWOT法分析了四川省入境旅游市场发展的优势、劣势、机遇和挑战，并提出了相应的市场拓展策略建议：突出鲜明的国际旅游形象，全力打造国际化旅游产品；加强区域旅游协作，积极推动旅游区域一体化进程；不断完善旅游服务配套设施，全面提升旅游服务质量；整合营销资源，做好境外旅游促销；构建良好的旅游环境。
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