首页> 中文期刊> 《内江师范学院学报》 >重庆奉节旅游资源开发的SWOT分析

重庆奉节旅游资源开发的SWOT分析

         

摘要

在对重庆奉节旅游资源调查与分析的基础上,总结了该县旅游资源分类的情况,并用 SWOT 方法对奉节县旅游资源开发所具有的优势、劣势、机遇和威胁进行了详细分析论证,进而提出了该县旅游资源开发的可持续发展对策和建议,主要包括加强政府职能、推进配套设施建设、重视旅游商品开发、加大宣传力度、注重生态环境保护等。%Based on the investigation and the analysis of tourism resources in Fengjie,Chongqing,a summarization was made of the tourist resources classification characteristics.By using the method of SWOT,the four aspects of the advantages, disadvantages,opportunities and challenges faced with the tourism development in Fengjie were subjected to an in-depth exami-nation.Countermeasures and suggestions were proposed for the sustainable development of tourism resources,which includes the strengthening of governmental function,the construction of supporting facilities,a still greater emphasis placed on tourism products,the stepping up of publicity campaign,and greater attention put on eco-environmental protection and so on.

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