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体育旅游产业融合发展的动力与路径机制

         

摘要

From the economic perspective of industry convergence, the author defined the convergence of the sports in-dustry and the tourism industry, put forward the connotations of convergence of both industries in terms of basic condi-tions, resource conditions and market conditions, then explained the driving force mechanism of convergence of both in-dustries in terms of the capital universality of sports resources as well as the internal and external driving forces behind the ever increasingly advancing of the tourism consumption structure; and as for the path mechanism of convergence of both industries, from the perspective of the process of destruction of industrial value chains, the author put forward such three reconstruction means as technology, business and market convergence, such 5 typical reconstruction modes as sports lei-sure type sports tourism, game watching type sports tourism, game participating type sports tourism, landmark venue visit tourism and venue sports performance tourism; finally, the author put forward the following measures and suggestions for the converged development of the sports industry and the tourism industry: reform department rules and regulations; estab-lish policies and standards; develop competitive projects; strengthen talent cultivation.%从产业融合的经济学视角出发,对体育产业与旅游产业融合的定义进行界定,从基础条件、资源条件和市场条件3方面提出双方产业融合的内涵;然后就双方产业融合的动力机制从体育本体资源的资产通用性、旅游消费结构日趋高级化的内外动力两方面进行了解释;并就双方产业融合的路径机制从产业价值链的解构过程,提出了技术、业务、市场融合的3种重构手段,以及5种典型重构模式——运动休闲型体育旅游、观赛型体育旅游、参赛型体育旅游、地标场馆游览旅游和场馆体育演艺旅游;最后从部门规制改革、出台政策与标准、培育精品项目、加强人才培养等4个方面提出了体育产业与旅游产业融合发展的对策建议。

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