概述了我国体育旅游产品开发的阶段与存在的问题,指出体验化设计是体育旅游产品深度开发的重要方向之一,并分析体育旅游产品体验化设计的新内涵.进而探讨了体育旅游产品体验化设计的方法,并提出了"迎亚运"体验型体育旅游产品的开发构想.%The authors gave an overview of stages and problems existing in the development of sports tourism products in China, pointed out that experiential product design is one of the important orientations for the in-depth development of sports tourism products, analyzed new connotations of the design of experiential sports tourism products, then probed into methods for the design of experiential sports tourism products, and put forward ideas for the development of experiential sports tourism products for welcoming the "Asian Games".
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