旅游商品是旅游产业的重要组成部分,同时也是产生旅游经济效益的重要途径之一。旅游商品行业一直是我国旅游业的软肋,山东临沭县旅游商品发展存在诸多问题,与旅游整体发展不相协调。本文从对旅游商品概念与相关理论研究出发,在对山东临沭县旅游购物市场实地走访和调查的基础上,分析了临沭县旅游购物市场存在的问题,构建了临沭县旅游商品发展体系,提出了相应的开发对策,以期对临沭县旅游商品行业发展起到一定的推动作用。%Tourism product is an important part of the tourism industry;it also produces economic benefits of tourism.Tourism product industry has been the weak spot of China＇s tourism industry.Tourism product development in Linshu Shandong faces many problems,which is not compatible with the overall development of tourism.This paper,based on the concept of tourism product and related theories as well as field visits and surveys of the tourism market in Linshu Shandong,analyses the existing problems in tourism shopping market of Linshu and the building of tourism product development system,and it also proposes the corresponding countermeasures of developing Linshu＇s tourism product industry with a view to offer certain practical reference for Linshu＇s tourism product development.
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