Chinese traditional art element is Oriental culture,and even the wealth of the world culture,a unique charm,for modern packaging design provides a rich expressional form and schema language.Will the traditional art element organic to blend into the modern packaging design,not only enrich the xpressive force of packaging design,add the cultural connotation of goods,and to the design of the modern language transfer traditional cultural charm,creation gives both has national characteristics and the packaging works with time characteristics.%中国传统艺术元素是东方文化乃至世界文化的宝贵财富,具有独特的魅力,能为现代包装设计提供丰富的表现形式和图式语言。将传统艺术元素有机地融入到现代包装设计中,不仅丰富了包装设计的表现力,增添了商品的文化内涵,又以现代的设计语言传达了传统文化的魅力。
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