摘要:New media, a kind of emerging media form, is featured by individualization, digitalization, nonlinearity, interaction and vir-tualization, which means a severe challenge to the traditional mode of ideological and political education, management mechanism of ideological and political education as well as the teaching effectiveness. In the course of this education, new media possess such advan-tages as broadening the platform of education and enriching the means to education, etc, which should be brought full play. Thereby, we should improve the media quality of teacher and student, optimize various new media, tap education resources and exert the function of new media, attempting to enhance the ideological and political education of high school.%新媒体是一种新兴的媒体形态,具有个性化、数字化、非线性、交互性、虚拟化等显著特征。新媒体的出现,对传统思想政治教育模式、主导的思想政治价值观、思想政治教育管理机制以及思想政治教育实效等都提出了严峻的挑战。在高校思想政治教育过程中,新媒体具有拓宽教育平台、丰富教育手段等优势,需要充分发挥其作用。为此,要提升师生媒介素养、优化组合应用多种新媒体、挖掘教育资源、发挥新媒介作用,全力提升高校思想政治教育水平。