Language is the most important communication tool, is the carrier of culture,language itself is also a kind of cultural phenomenon . The Chinese nation has a long history of thousands of years,the language of which culture is an indispensable part of Chinese traditional culture. This paper starts from the analysis of the electronic language appearance and characteristics of language culture,focuses on the analysis of the electronic language of new media age under the huge impact on the traditional Chinese language and culture,put forward a series of measures to further protect the traditional language culture in china.%语言是最重要的交际工具，是文化的载体，语言本身也是一种文化现象。中华民族有着几千年的悠久历史，其中的语言文化更是中国传统文化中不可或缺的一部分。本文从剖析电子语言的产生与特性入手，着重分析了新媒体时代下产生的电子语言对中国传统语言文化的积极的和消极的影响，进一步提出了守护中国传统语言文化的一系列措施。
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