首页> 中文期刊> 《绍兴文理学院学报》 >重大项目类网络舆情良性生态建构机制--以浙江省“五水共治”网络舆情为例

重大项目类网络舆情良性生态建构机制--以浙江省“五水共治”网络舆情为例

         

摘要

The ecological system construction of network public opinion is one of the important topics that intend to grasp the correct guidance of public opinions, strengthen public opinion guidance mechanism, spread positive energy, and purify network environment. It is also the key link of the right of discourse in the network, the right of communication and the power of decision. A good ecological environment of the network public opinion of a to-tal of five water treatment in Zhejiang province epitomizes the public opinion management of government major projects. Grounded upon the practice, the paper studies the formation mechanism, circulation mechanism and organization balance mechanism, attempting to provide a sound reference for public opinion management of simi-lar projects.%网络舆情生态系统建设是把握正确舆论导向,健全社会舆情引导机制,传播正能量,净化网络环境的重要课题之一,是网络话语权、传播权和定性权的关键环节。浙江省“五水共治”的网络舆情生态良好,是政府重大项目工程舆情治理的一个典范,从实践的角度研究其形成机制、循环机制及组织平衡机制,对于类似工程项目的舆情管理工作具有很好的借鉴意义。

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