Chinese culture has made gratifying achievements in the process of going out, but difficulties remain such as lack of the output of core values, lack of pertinence in the choice of the content, lack of cultural carrier bearing the core cultural values, and lack of cultural awareness and cultural self-confidence. To surmount these difficulties, this paper proposes the following countermeasures:strengthening the output of core values, choosing the content according to the charac-teristics of the recipients, learning from the successful experience of foreign countries, developing the diversified carriers of culture, and intensifying cultural awareness and confidence which are the internal driving force of the"going out" of Chinese culture.%中华文化在"走出去"的过程中取得了可喜的成绩,但是依然面临着一些困境,主要有:缺乏核心价值观念的输出,在内容的选择上缺乏针对性;缺乏承载中华文化核心价值观念的文化载体;缺乏文化自觉和文化自信. 为了克服这些困境,提出了以下对策:加强核心价值观念的输出,根据受众的特点选择内容;借鉴国外成功的经验,发展多元化的文化载体;加强文化自觉、自信.
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