Literature study ,comparative analysis and logical analysis were adopted to study the restrictions on the upgra-ding of the Chinese sporting goods value chain by the dominating leaders in the international value chain .The experience of the upgrading of the foreign sporting goods value chain showed that the national enterprises should form a strong NVC depending on the local market and the cultural characteristics in order to be top on the value chain ,to use the national brand name and sales channels .The purpose was to go to the international market with the Chinese dominance and rival with ADIDAS and NIKE .%文章运用文献资料法、比较分析法和逻辑分析法研究我国体育用品产业集群在全球价值链下进行功能升级时遭到价值链主导者的阻击和限制问题.国外产业集群的升级实践表明 ,国内企业可以依托本土熟悉的市场、文化背景 ,形成强大的网络体系(NVC) ,占据价值链的高端环节 ,拥有国内知名品牌、销售渠道等价值链的高端环节 ,进而逐步发展扩散 ,占领具有相似需求特征的国外市场 ,建立起以本土企业为"链主"地位主导下的国家价值链.最终,进入欧美市场建立起与ADIDAS、NIKE等国际巨头主导相平行的均衡型价值链 ,突破被"俘获"与"压榨"的地位 ,实现产品的功能升级.
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