本研究认为编译是广告汉译英翻译的有效方法，能够让消费者快速而精准地获得最实用的广告信息；本文提出选择广告翻译方法的三个启示：译者需培养正确的翻译理念，注重信息的准确性和行文的流畅性；译者需选择与广告的语言特点、表达功能相匹配的翻译方法，实现广告的说服功能；译者需依据编译自身的优势，打破常规、简化过程，在合理的范围内有所发挥，增强语言吸引力，提升广告的宣传效果。%Adaptation is an effective method of translation for customers to catch the most practical information efficiently and accurately. This study puts forward three revelations of advertisement translation methods. The translators should cultivate the right concepts and pay attention to the accuracy of the information and the text fluency. The translators should adopt the translation methods which match language characteristics and function of the advertising so as to achieve the function of persuasion. The translators should take advantages of adaptation to break the routine, simplify the process and enhance the language appeal and publicity in a reasonable scope.
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