The intangible cultural heritage of Zhenjiang has the characteristics of many types,wide distribution and weak monopoly.There are some problems in the protection and inheritance of intangible cultural heritage which are inadequate publicity work,the lack of heritage in part of the projection,deficient industrial development.The gov-ernmental departments must take a variety of measures to resolve them,such as increasing the propaganda of the in-tangible cultural heritage projects in the field of education and cultivating a considerable number of intangible cul-tural heritage of lovers;ensuring the existing heritage of people's lives,carefully selecting their heirs;developing appropriate cultural industry according to the different types of intangible cultural heritage projects;raising the price performance of cultural tourism through the joint development of a number of intangible cultural heritage projects.%镇江市的非物质文化遗产具有类型多、分布广、独特性弱的特点。对非遗文化的保护与传承工作存在着的宣传工作尚未到位、部分项目缺乏传承人、产业化开发不足等问题，政府相关部门必须采取多种措施予以解决：在教育领域加大对非遗项目的宣传力度，培养数量可观的非遗文化爱好者；保障现有传承人的传承能力，选拔新的继承人；针对不同类型的非遗项目，开发与之相适的文化产业；多个非遗项目抱团发力，提高文化旅游的性价比。
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