通过比较传统道路货运企业以及现代物流企业各自的特征,阐述了传统的道路货运企业转变为现代物流业的重要性、宏观意义以及优劣势；详细地研究了传统道路货运业向现代物流转型的目标模式以及确定目标模式的三个步骤,时还提出传统道路货运企业向现代物流转型路径的选择上,除了进行企业的自我改造外,还可以采用合作、加盟、联盟等途径进行转型.%Through analyzing their respective characteristics, the paper introduces the importance, macroscopic implication and strengths and weaknesses of the transformation of traditional road freight enterprises into modern logistics providers and studies in detail the target model of the transformation as well as the three steps to determine the model. Meanwhile, it also points out that besides self-restructuring, the traditional road freight enterprises can adopt cooperation, membership or alliance to realize the transformation.
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