从参与人员、服务内容、服务质量、激励机制等方面对医学图书馆数字参考咨询与"百度知道"进行比较,分析"百度知道"的优势及对医学图书馆数字参考咨询的借鉴与启示:对用户开放,充分发挥用户的作用:扩大服务范围,优化服务质量;加强与网络搜索引擎的合作:完善奖惩与激励机制.%This paper makes a comparative study on panicipant, content and quality of service , incentive mechanism between "Badu I know " and digital reference service of medical library , analyzes the advantage of "Badu I know", proposes the suggestions and cnlightenment of "Badu I know" to digital reference service of medjcal library; that is opening tO user and paying attention to users' important role, enlarging service area optimizing service quantity; strengthening cooperation with search engines; perfecting the mechanism of rewards and punishments.
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