海洋软实力的建设是日本建设其国家软实力的重要内容，实质上是日本结合其内在需要、刻意对外打造“国家形象”的过程。这一过程共分五个阶段：“脱亚入欧”时期对海洋软实力的无意识建设、“低调收敛”时期海事社会发展模式的初步形成、“经济大国”时期海事社会发展模式的逐步成熟、“经济文化大国”时期综合性海洋政策的统筹规划、“大众文化大国”时期的全民海洋软实力建设。在这个过程中形成了两项阶段性成果和一项目标：海事社会的发展模式、综合性海洋政策下的海洋事业统筹发展模式、“国家—社会”的全民海洋事业发展模式。日本海洋软实力的建设经验为我国海洋强国的建设之路提供了重要启示。%As an important part of its soft power,Japan's ocean soft power has been developed gradually. Its essence is to improve the national image in order to meet its need at home and abroad.The process in-cludes five periods as follows:First,the unconscious development of ocean soft power when Japan departed from Asia for Europe;Second,the initial formation of the maritime society model in the low-key period;Third,the gradual mature of the maritime society model in the period of“economic power”;Forth,the o-verall planning of comprehensive marine policy in the period of“economic and cultural power”;Fifth,the buildup of ocean soft power for all in the period of“popular cultural power”.This process has made two a-chievements and accomplished a goal,which are the maritime society model,the coordinated development model of ocean cause under the comprehensive ocean policy,and the national development model of ocean cause in the“state-society”system.The experience of Japan's ocean soft power has supplied us a series of revelation on developing China's strong ocean state.
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