利用最优控制充分条件，对一类市场营销最优控制模型进行了分析研究，最后改进并得出了与实际相符的市场营销调控模型，为企业最优广告策略和最优寿命提供了决策支持信息。%The author analyzed a marketing optimal control model with the sufficient conditions of the optimal control problems,put forward a marketing regulation-control model which according to realties and provided decision support information for enterprise′s marketing on optimal advertising polices and optimal sale life.
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