Starting from the framework of individual identity, this paper analyzed the current situation of college students' cultural consumption, and elaborated the characteristics of college stu-dents' cultural consumption, aiming to provide countermeasures for ideological and political educators in the cultural guidance of college students.%本研究从个体认同的框架着手，分析大学生文化消费现状，论述大学生文化消费特征，为思想政治教育工作者提供大学生文化引导对策。
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