This paper reviews the definition of creative souvenir, market analysis and the souvenir design at home and abroad, and researches the souvenir market of our college. In a detailed anal-ysis of the survey questionnaire, then take the creative book de-sign as an example, show the creative souvenirs design concept.% 本文简要综述了高校创意纪念品的定义、市场分析和国内外高校纪念品设计经营概况，并进行我校纪念品市场的调研，在对调研问卷进行详细分析的基础上，以创意本子设计为例，展示了高校创意纪念品设计理念。
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