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Discourse Analysis of Commercial Advertising Language

         

摘要

cqvip:There have been many researches on advertising language;however,few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics.In this paper I will analyze commercial advertising language,consumer ads in particular,beyond the traditional way of description,but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language.

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  • 来源
    《科技信息》 |2011年第2期|189191|共2页
  • 作者

    杜瑞杰;

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  • 原文格式 PDF
  • 正文语种 chi
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