This paper from the concept and great significance of city culture brand analyze the effect of horse racing on cultural heritage protection and the excavation and enhance the image of city, expand the visibility of the city and other aspects of the role of race horses. Discuss the practicability of the sport of Horse racing lead to creating Wuhan cultural brand.%本文从城市文化品牌概念及其重要意义入手，分析赛马运动对武汉城市特色文化遗产的保护和发掘以及城市形象的提升、城市知名度的扩大等方面的作用，探讨以赛马运动引领武汉城市文化品牌建设的可行性。
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