“高校体育软实力”是指以学生为主体，以高校老师为主导，以高校校园为特定的空间，以多种多样的体育活动为主要内容所表现出来的思想、文化的吸引力，以及在个人人生观、价值观、世界观等方面显现出来的精神力量，使他人受到正面影响和感染的一种吸引力。高校体育软实力有培养学生终身体育意识和促进学生社会活动能力不断增强的作用。从五个方面可以提升高校体育软实力：提升高校大学生的体育文化素质；塑造高校体育文化形象；通过校内的重大体育赛事和体育活动等来逐步提升高校体育软实力；加大高校体育文化事业建设投入，建立全体师生参与高校体育网络；逐渐完善和贯彻落实体育文化管理的规章制度。%＂Sports soft power of colleges and universities＂ refers to a kind of attractive power, in which takes students as subject, teachers as leading thinking and cultural attraction demonstrated through and campus as particular space, and various physical activities as well as spiritual strength displayed in personal outlook on life, value and world outlook, and others may be positively affected. With literature review, inductive reasoning and so on, it concluded that sports soft power is useful for developing students＇ lifelong physical awareness and increasingly promoting their abilities of social activities. The sports soft power can be upgraded from the following five aspects ： improve the students＇ quality of physical culture ; set images of physical culture of colleges and universities; gradually enhance the sports soft power through major sports events and physical activities; increase the investment in physical culture and establish physical network with all teachers and students participation; and improve and implement the regulations and systems of physical culture management gradually.
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