Through analyzing the characteristics of building construction enterprises,the paper explores how to enhance the service competitiveness and brand impact of building construction enterprises from the aspect of propaganda,and simultaneously puts forward corresponding measures and methods,so as to promote the development of building construction enterprises.%通过对建筑施工企业的特点分析,从舆论宣传报道这个角度探讨了如何提升建筑施工企业的服务竞争力和品牌影响力,同时提出了相应的措施和方法,以促进建筑施工企业的发展。
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