Industrialized development of cultural resources of ancient towns is an important choice for the sustainable development of local economy and society, and it is influenced by the following specific factors:resources, demand and lo-cation.The success of the industrialization must go through three steps:distilling the cultural characteristics of the ancient towns, creating and making the products and finally getting the products onto the market.The promotion of the industrial-ized development can be made by ways of integrating the cultural resources, highlighting the specific features of the ancient towns, nurturing the market subject and expanding the industry chain.%古镇文化资源产业化开发是地区经济社会可持续发展的重要选择，其影响因素包括资源、需求和区位三个方面。古镇文化资源产业化的实现包括三个步骤，即提炼古镇特色文化、形成古镇文化产品和促进古镇文化产品市场化。为此，应从整合文化资源、突出古镇特色、培育市场主体和拓展产业链条等方面推进古镇文化资源产业化开发。
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