本文对用户创新的概念及相关研究成果进行了阐述,分析了用户创新扩散的特性;运用WS小世界网络模型构建了用户创新扩散的网络模型,并对扩散效果进行了模拟分析.结果表明:用户创新扩散在不同的网络结构下呈现出不同的结果;创新采纳比例在小世界区间达到最大;随着网络随机化程度的加大,平均创新知识水平变得更高,知识的均匀扩散能够更快实现.最后进行了案例分析.%This paper describes the concept and the related research theory on user innovation ,and analyzes the characteristics of user innovation diffusion. According to the WS small-world network model.it constructs the network model of user innovation diffusion,and gives the simulation analysis on diffusion effects. The result of simulation analysis shows that:user innovation diffusion represents different results under different networks; the proportion of innovation adoption achieves the max value in the small-world range; with the increasing of the network stochastic extent, the average innovation knowledge level is higher ,and the equable diffusion of knowledge can be achieved faster. Finally.it makes the case study.
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