Microblog as a highly socialized communication platform, has grown into an important new opinion field. The influence of public opinion of microblog is increasing rapidly. Public opinion guide of mircoblog is different to the public opinion guide of traditional media. Though the influence of public opinion of microblog is powerful, it still faces a lot of problems. The problems will be found by understanding the generation and interaction mechanisms of public opinion of microblog. The key point of this paper is to inquire countermeasure of public opinion guide of microblog and the ways of solving the problems.% 微博作为一种高度社会化的传播平台，已经成长为一个重要的新型舆论场，对社会舆论的影响力正在迅速增强。相对于微博舆论影响力的强大，与传统媒体的舆论引导有所不同的微博舆论引导，则面临着不少困境。通过认识微博舆论的生成与互动机制，将会发现微博舆论引导面临的种种困境，而突破这些困境来进行有效的微博舆论引导，则是探讨的重点。
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