In recent years, the emergence of agricultural electricity effectively broadens the marketing channel of agricultural products, reduces circulation cost and solves the problems of supply and marketing information asymmetry. After the analysis on the C2B2F model, aimed at the problems existing in the model itself, the financial institution is introduced to the model and the concept of "C2B2F+ finance"is proposed. At last, this article analyses the operation ways and revenue model of "C2B2F+ finance" and does some research on the feasibility.%近几年,农产品电商的出现有效地拓宽农产品销售渠道,降低流通成本,同时解决了供销信息不对称等问题.本文在对C2B2F农产品电商模式研究的基础上,针对其不足,引入了金融机构,提出"C2B2F+金融"模式的概念.最后,详细介绍了该模式的运营方式以及盈利模式并验证了该模式的可行性.
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