With the increasingly fierce market competition and more low profit of projects, how to realize the project profit maximization under the premise of ensuring the quality, safety, schedule and contract performance of project is the goal of each construction enterprise, this paper expounds the organization, procedures, contents and results of project planning, and analyzes the important role of project planning in project cost control and profit maximization.%随着市场竞争的日益激烈,工程利润越来越低,如何在确保工程质量、安全、工期和合同履约的前提下实现工程利润最大化是每个施工企业追求的目标,本文阐述了项目策划的组织、程序、内容以及成果,并浅析了项目策划在工程成本控制、实现工程利润最大化的重要作用.
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