The era of big data comes with the huge amounts of data and the rapid development of the technology. It fundamentally subverts the people's way of thinking and brings profound changes to today's society especially changes the internal structure of the ideological and political education environment in colleges and universities. How to face the challenge of era of big data, explore the characteristics and law of development of the ideological and political education in universities in the era of big data has important practical significance to strengthen the actual effect of ideological and political education and promote the innovation and development.%大数据时代的到来,伴随着海量数据的产生和技术的迅速发展从根本上颠覆了人类的思维方式,给当今社会各个领域带来了深刻的变革,尤其是改变了高校思想政治教育环境的内部结构.如何去面对大数据时代带来的挑战,探索大数据时代高校大学生思想政治教育的特点和发展规律对增强高校思想政治教育的实效性和促进其创新发展具有重要的现实意义.
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