随着互联网的快速发展，人们进行信息交换的方式越来越多样化，大数据正是这个时代背景下应用而生的产物。如何运用和分析这些数据不仅是一种趋势，而是许多企业在日常工作中处理数据不可或缺的手段。大数据在电子商务领域应用，所产生的效果非常明显，是大数据落地实现数据价值的领域之一。%With the rapid development of Internet, the way people to exchange information is more and more diversified, big data is born under the background of this age. The usage and analysis of these data is a kind of trend and it also the indispensable mean to process the data in daily work for many enterprises. The effect of the application of big data in e-commerce is very obvious, it is one of the areas of big data to realize data value.
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