随着现代企业的不断发展成熟，企业越来越重视其品牌发展战略。品牌与消费者具有一种天然的联系，具体表现在，消费者的需求使品牌得以诞生，品牌也给消费者提供了种种利益。本文主要研究了品牌与消费者行为之间的关系，并提出了自己的看法。%With the continuous development of modern enterprise, enterprises pay more and more attention to the brand development strategy. There is a natural connection between brand and consumers. It specifically expresses that the brand was born by the needs of consumers and brand also provides consumers with a variety of interests. This paper mainly studies the relationship between brand and consumers' behavior, and puts forward its own views.
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