紫阳富硒茶作为陕南的地方特色产品，因其特有的保健功能深受茶叶消费者的欢迎，为紫阳的经济发展创造了无限的可能。但随着我国社会主义市场经济深入发展，紫阳富硒茶因其自身传统的种植方式和小规模、低水平的加工技术所造成的产量低、品牌多、质量缺少保障等问题，以及不合理的营销模式成为了影响紫阳富硒茶产业发展的“壁垒”，因而，品牌建设成为紫阳富硒茶持续发展的关键所在。%Ziyang selenium-rich tea, a native specialty in South Shaanxi, is famous for its unique health functions and popular among the consumers, and it brings about infinite possibilities for the economic development of Ziyang. However, with the in-depth development of the socialist market economy in China, Ziyang selenium-rich tea has a bottleneck problem affecting its stable development: its traditional way of planting, small-scale, and low level of technology. What's more, the brand and quality problems such as lack of security, unreasonable marketing model have become the biggest carrier. Therefore, the brand construction become the key to the sustainable development of Ziyang selenium-rich tea.
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