旅游地产是旅游与房地产行业的交叉，发展前景广阔，利润高，但同时风险也高。目前我国旅游地产发展存在概念不清、法规不完善等限制问题。本文从房地产企业角度出发，就如何认清企业的竞争优势构建竞争优势模型，确定企业核心竞争力，进而探讨旅游地产开发的策略。%Tourism estate is a new mixture model of tourism and real estate. It has booming up with high profits and risk. At present, tourism estate development is lack of mature experience, the concept and regulations is not perfect in China. On the basis of analyzing the core essence of the competitive advantage, this paper summarizes mode of competitive advantage of enterprise, and determines the core competence from the point of real estate enterprises, to explore the tourism real estate development strategy.
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